Brand assets
& guidelines
Colors
Kirki Purple
#5A12FF
Black
#0C0C0C
Kirki Purple · dark mode
#B691FF
Space and size
Clear spaceKeep a margin of X on every side. X equals half the height of the logo. No text, image edges or other logos may enter this zone.
Minimum sizeBelow these sizes the glyph details close up. Shown here at 3× actual size.
LockupMIN 96 PX · 25 MM PRINT
GlyphMIN 24 PX · 6 MM PRINT
Don’t change the logo
Use the supplied files as they are. These are the most common mistakes.
Don’t stretchKeep the proportions. Always scale evenly.
Don’t rotateKeep the logo level.
Don’t recolorOnly purple, white, light purple or ink.
Don’t add effectsNo shadows, glows, outlines or gradients.
Don’t low contrastKeep strong contrast with the background.
Don’t rearrangeDo not move or resize the glyph and wordmark.